Shichi-go-san: 7-5-3 Day on November 15th

Today (November 15) is a special day in Japan called “7-5-3 Day” or “Shichi-go-san” (七五三).

Maybe you’ve already heard of it, but let me introduce this interesting and adorable celebration to you.


What is Shichi-go-san?

Shichi-go-san (七五三: 7-5-3) is a Japanese festival celebrated for children aged 7, 5 and 3, thus the name. The official date is November 15th, but as it’s not a national holiday most families will hold their festivities on the nearest weekend instead.

Parents of a 3-year-old or 5-year-old son and / or of a 3-year-old or 7-year-old daughter will take them to a local Shinto shrine. There, they pray to Ujigami (氏神), the Shinto guardian god of good health, wishing for the well-being of their children.

Usually a purification rite (harai, 祓い) and the reciting of a Shinto prayer (norito, 祝詞) are performed on that day.

Most girls wear kimonos when making their Shichi-go-san visit, while boys come in haori (羽織) and hakama (袴). However, in recent days a lot of children wear Western-style dresses and suits instead.

For tourists it’s a great opportunity to take cute photos. If you happen to be in Japan around that time of the year, I suggest you visit one of the bigger shrines. Most families are busy taking millions of photos for their family album.

Shichi-go-san: 7-5-3 Day Celebration in Japan

A family leaves Fushimi Inari Shrine in Kyoto with their 3-year-old daughter, dressed in a beautiful kimono.


Origins of Shichi-go-san

Shichi-go-san dates back to the Heian Period (794-1185) when aristocrats celebrated the growth of their children.

This practice was adopted by commoners during the Edo period (1603-1868). In order to pray for the health of their kids, they started visiting shrines. The 7-5-3 Day as we know it today evolved in the Meiji era (1868-1912).


Why the ages 7, 5 and 3?

You might wonder how they decided on these ages. Odd numbers such as 3, 5 and 7 are considered to be lucky numbers according to the East Asian numerology.

In ancient times, those ages were associated with certain milestones in the life of a Japanese child:

Age 3: Children didn’t get their hair shaved anymore and were allowed to grow it:

Especially during the era of the samurai, kids would have their heads shaved at birth. Children at the age of three celebrated “kamioki” (髪置き). Finally they were allowed to grow their hair. This custom does no longer exist, but the tradition that marks this occasion lives on.

Nowadays, boys and girls who are 3 years old will wear traditional Japanese clothes, probably for the first time in their life, while visiting a local shrine.


Age 5: Boys put on a hakama for the first time in public:

The celebration known as “hakamagi-no-gi” (袴着の儀) marked the first time boys aged five could wear their official “hakama”.


Age 7: Girls began using an obi sash to tie their kimono, instead of cords:

Seven-year-old girls were allowed to replace the simple cords they used to tie their kimono with the traditional obi. This celebration is called “obitoki-no-gi” (帯解きの儀).

Shichi-go-san: 7-5-3 Day Celebration in Japan

A 7-year-old girl and her 3-year-old sister celebrate “Shichi-go-san” at Itsukushima Shrine on Miyajima (Hiroshima).


Why November 15th?

There are many theories concerning the date of “Shichi-go-san” – and nobody knows which one is really true.

Some say it’s because November 15th is the festival day for Ujigami, celebrating the fall harvest under the lunar calendar. Apparently that date was chosen because it was considered the luckiest day of the year, not only according to the traditional Japanese calendar, but also according to yin and yang.
Others suggest it’s because 7+5+3 add up to 15. Another story is that the Shogun Tokugawa Tsunayoshi (1646-1709) celebrated the health of his 3-year-old son, Tokumatsu, on that date.

Whatever the truth is, in modern times people don’t celebrate the “7-5-3-Day” on November 15th anymore – unless it falls conveniently on a weekend. Everybody is busy and thus the shrine visit has to wait until the whole family has a day off – which is usually on the weekend closest to November 15th.


Traditional Candy for Shichi-go-san: Chitose Ame

Children don’t only get to dress up in beautiful clothes, they also receive a special type of candy which is only handed out for the “7-5-3 Day”.

It’s called Chitose Ame (千歳飴), literally thousand-year candy, which is a long, thin, red and white candy. It’s traditionally carried in paper bags with a crane and a turtle on it, which represent health and longevity. There’s an old Japanese saying which makes this quite obvious:

“Tsuru wa sennen, kame wa mannen.” (鶴は千年、亀は万年)

“Cranes live for 1,000 years, turtles for 10,000 years.”

Some paper bags are also decorated with images of pine trees and bamboo, the symbols of good luck.

Shichi-go-san: 7-5-3 Day Celebration in Japan

The girl holds a Chitose Ame paper bag in her left hand.


Other Japanese Festive Days and Holidays

Apart from “Shichi-go-san” there are a lot of other interesting Japanese holidays and festive days you should know about. I’ll keep introducing more holidays in the future, so stay tuned:


  • Loved the pictures and showed the kawaii Kimonos to friends and family. The little girl in the first picture is so adorable; I even showed that to my 5 year old great niece and now she wants a kimono too! I really love the way you explain these traditions and idioms that the Japanese have; it makes me feel closer to the people and culture. I have seen references to this day in Japan in many slice of life anime and even in several dramas, but I never really knew what it was about until now. Thanks again for all your hard work; your attention to detail makes all of your posts so informative and helpful! After reading Ken’s last two posts in “Rule of 7” and knowing that you have the inside scoop on traveling there, I sort of feel like I’m gonna have to add going to Japan to my bucket list. :D :D

    • Awww, that’s so cute. I’m sure I would have reacted just like your great niece if somebody showed me such a photo when I was 5. *g*
      I bet for the majority of kids it’s a great day. They get to dress up neatly, the parents will take tons of photos. It’s their day. They’re little stars on that day.
      Maybe other people will praise them, telling them how cute they look.
      AND on top of that they’ll get candy.

      You certainly should consider visiting Japan! ;P

      And thank you SO MUCH for your encouraging comments all the time. I truly appreciate them! :heart:

  • Hi. I am from Malaysia and will be visiting jaoan in November with my 7 yr old daughter. Can she participate in sichi-go-san even if she is a foreigner? Do I have to make a prior booking? Thanks.

  • Do I need to register my daughters prior to going to the temple? Is there anything else that we receive from the temple or is there something we need to pay for other than kimonos and photos? We are planning on going on exactly 15th of november. We’ll probably go to Asakusa. We are nikkei but more western.

    • As I don’t have kids myself, I never got to experience this, so I’m afraid I cannot answer your question.
      As this year’s 7-5-3 is over, I suppose you’ve figured it out by now?
      It would be nice if you could share your experience with us. ^_^

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